Digital Marketing​
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Duration:
2 days
Study Mode:
Online / Blended Weekend intensive delivery
TBC
ICDL ASIA
ICDL Foundation is an international organisation dedicated to raising digital competence standards in the workforce, education and society. Our certification programs, delivered through an active network in more than 100 countries, enable individuals and organisations to assess, build and certify their competence in the use of computers and digital tools to the globally-recognised ICDL standard.
As a non-profit social enterprise, ICDL Foundation benefits from the unique support of experts from national computer societies and partners worldwide to develop vendor-independent standards that define the skills and knowledge required to use digital technology effectively. We work with education and training partners, local and regional authorities, national governments, international development organisations as well as public and private sector employers in all sectors, in the delivery of our programs.
The quality and reputation of ICDL is built on over twenty years of experience in delivering our certification programs to over 16 million people and in more than 40 languages worldwide, with more than 2.5 million ICDL tests taken annually. Our success is maintained by our ongoing innovation in certification program development, our commitment to rigorous test design methodologies, and consistent adherence to our quality assurance standards.
ICDL Foundation supports the initiatives of National Operators of the program in Europe and the Arab States from our headquarters in Dublin, Ireland and our ICDL Europe office in Brussels, Belgium. We have also established three regional operations – ICDL Africa (based in Rwanda), ICDL Asia (based in Singapore) and ICDL Americas (based in Panama). All ICDL Foundation operations work closely with regional, national and local partners to develop the global network of ICDL Accredited Test Centres.
Digital Marketing​
The Digital Marketing module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.
There is a strong demand from employers for workers with good digital marketing skills. This demand skills is, in part, driven by the growth of online shopping and commerce that can allow businesses to reach previously inaccessible customers. The Digital Marketing module is aimed at a wide range of candidates, including entrepreneurs and employees of small and medium sized enterprises, students, and existing marketing professionals who want to build and certify their digital marketing skills.
Module Overview
| Category | Skill set |
|---|---|
| Digital marketing concepts |
|
| Web presence |
|
| Social media setup |
|
| Social media management |
|
| Online marketing and advertising |
|
| Analytics |
|
What are the benefits of this module?
- Covers the key skills and main concepts relating to digital marketing.
- Certifies best practice in digital marketing.
- Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content.
Learning outcomes
On completion of this module the candidate will be able to:
- Understand key concepts of digital marketing, including advantages, limitations and planning.
- Understand various web presence options and how to select appropriate keywords for search engine optimisation.
- Recognise different social media platforms, and set up and use common platforms.
- Understand how effective social media management assists in promotion and lead generation.
- Use a social media management service to schedule posts and set up notifications.
- Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
- Understand and use analytics services to monitor and improve campaigns.
ICDL Digital Marketing​
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